Website design

Do I really need a website for my cafe, bar, or restaurant?  A good number of shops that I know just use a simple social media page on Facebook.

A recent study published by Bazaarvoice demonstrated that in-store shopping behavior is significantly influenced by online research. The report, The ROBO Economy (Research Online Buy Offline), showed that 82% of smartphone users consult their phones on purchases they are about to make in-store and 45% read reviews before making a purchase.

Consumer behavior is evolving and online research is becoming more common in many categories. Spivey shared, “The big surprise to me was the rise in what I would have considered low consideration categories before that are getting a lot of action in terms of research online buy in-store. That could be because they're going to mass retailers and they're buying a bunch of stuff. They've researched coffee makers but they've also researched which pod is the best."